Every project starts with a proper discussion about you, your foundations and your goals. What are we challenging exactly? And why is it challenging for you? In this stage, Nymark conducts in-depth research into the inner and outer world of your brand and organization. We analyze your brand position, proposition, market and target audiences. We scan the existing digital infrastructure, commercial operations and processes to lay the foundation for the development of a comprehensive growth plan.
In a niche such as commodity trading, a dynamic and highly competitive market, as a CTRM software supplier it is extremely important to be more relevant to your target group than competitors.The challenge is to utilize the search behavior of the target group, active in a highly complex market segment, at an early stage that can eventually lead to a purchase of Agiboo’s software.