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Capital C
Weesperplein 4B
1018 XA Amsterdam
Bergen op Zoom
Lelyweg 6
4612 PS
Bergen op Zoom

Growth, and more efficiency in the commercial organization

Avery Dennison Performance Tapes (ADPT) asked Nymark to guide the digital transformation in the commercial organization, with the following objectives: 1. Better alignment between departments and commercial processes, 2. Digital Lead Generation.


In terms of digital transformation in the commercial organization, you will hardly find a more conservative, or: traditional industry than the one in which ADPT finds itself. Nevertheless, buying behavior is changing at a rapid pace and important touch points in the customer journey (orientation, inspiration, in-depth research) have shifted to online. ADPT therefore decided in 2020 to show its most innovative side in this respect. Not only was a change in working methods and internal coordination envisaged, ultimately to be able to serve the customer more adequately; there was also a very concrete need to build on smart lead generation with a high degree of automation. Without having to compromise on the personal and customer-oriented culture.



Check out the case study here!

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