Getting to know you
Every project starts with a proper discussion about you, your foundations and your goals. What are we challenging exactly? And why is it challenging for you? In a number of sessions, we get to the bottom of it.
What we do
Brainstorm à la Nymark
Not your ordinary Q&A. After our unique brainstorming sessions, you’ll be energized and exhausted at the same time. We question everything. Not only about your organization and goals, but also/mainly about you. In our team we have graduates of masters e.g. in economic psychology, mathematics and arts. A lot of perspectives. So prepare yourself. We’ll start with a bang.
After years of experience discussing brand identities we developed our own canvas model. If you want an easy visualization of what your brand is all about, create your brand canvas with us.
We’ll dig deep to find everything we need to start off on the right foot. Not only hard market data will be collected. With the use of different technologies, we can obtain insights in trends, possible market developments and user sentiment. In addition, we can do interviews with representatives of target groups. This is important for creating buyer personas in Stage 2.
In a niche such as commodity trading, a dynamic and highly competitive market, as a CTRM software supplier it is extremely important to be more relevant to your target group than competitors.The challenge is to utilize the search behavior of the target group, active in a highly complex market segment, at an early stage that can eventually lead to a purchase of Agiboo’s software.