In Stage 5, which actually starts at the same time as Stage 4, we create a dashboard for all (and/or specific) stakeholders, to make the performance of the modus operandi measurable. Part of this stage are also monthly sessions in which we examine together in what phases of the customer journey there’s room for improvement.
What we do
Fortunately, there is more and more attention focused on the interpretation of data. Data visualization is aimed at providing information so that marketeers, analysts, and other users can make decisions based on that information. Data dashboards are a great way to continuously show data to those involved. This is more difficult than it seems; often dashboards are crammed with metrics and not enough attention is paid to what insights are really needed.
Customer journey management
In Stage 2 we (or you did it yourself) developed your customer journey. In this stage we will organize sessions on, for example, a monthly basis to improve on different weaknesses. We discuss KPI’s and a data dashboard will show how we are performing. One of the great advantages is that teams from different departments can help each other to identify and improve weaknesses on a structural basis.
In a niche such as commodity trading, a dynamic and highly competitive market, as a CTRM software supplier it is extremely important to be more relevant to your target group than competitors.The challenge is to utilize the search behavior of the target group, active in a highly complex market segment, at an early stage that can eventually lead to a purchase of Agiboo’s software.