More qualified leads, better conversion. Efficient, sustainable, long term.
Agiboo develops state of the art commodity trade and risk management software. As a CTRM software supplier in a niche such as commodity trading, a dynamic and highly competitive market, it is extremely important to be more relevant to your target group than competitors. The challenge is to utilize the search behavior of the target group at an early stage that can eventually lead to a purchase of Agiboo’s software, all while active in a highly complex market segment. And next, you want generated traffic to be converted to leads and happy clients, in an effective and automated way. Without pushing: pull.
Branding, Customer journey mapping, Web development, Marketing technology, Inbound marketing
After we got to know each other, we dug deep into Agiboo’s world.
The key to success in solving these kinds of highly complex marketing challenges is to really know what your client’s business is all about: collect all relevant data and make a solid plan of action. During the first phase of our approach we identified 3 important insights:
- The brand image of an innovator in their market segment should get a modern twist.
- The website is the most important and best place for lead generation. It needs intelligent marketing technology to meet that expectation.
- The extensive and hyper complex software package that Agiboo delivers to its customers needs user-friendly instructions.
A new brand, on existing ground.
Nymark develops a complete brand guide, including logo and corporate identity.
Strategy for next 5 years.
Challenges accepted. Nymark writes down Agiboo’s marketing strategy and visualizes how we get from A to B, and make sure that every penny is well spent.
Develop new website.
We develop a brand new website that is a perfect fit with the inbound marketing strategy.
The customer journey.
Instead of focusing on Agiboo, we focus on Agiboo’s clients. Customer journey mapping is a customer-focused technique for optimizing customer processes and services. And we did exactly that.
Execution with HubSpot.
We implement HubSpot and automate different touchpoints within the customer journey. We use LinkedIn to generate traffic and create video tutorials to enhance usability.
After a few months we know we are on the right track.
Inbound marketing is a long-term marketing approach, but we already can share these metrics with you.
- 40% more traffic
- twice as many leads as last year
- 6 new clients
Meet the team that did it.
“Nymark is one of these gems in international marketing. They make sure that all marketing needs are covered and able to fit it in a strategy that works.” Jan van den Brom - Managing partner
— Lisa Mulder
Generalist & project manager
— Patrick Houtman
— Martin van Kemenade
— Paul Vermeulen
— Jean Pierre
— Fiona Yauw
— Rob Nijman