Smart marketing for smart industries, a case study
One of Nymark Agency’s first ever clients was Agiboo, a company that develops state of the art commodity trade and risk management software. In a niche such as commodity trading, a dynamic and highly competitive market, as a CTRM software supplier it is extremely important to be more relevant to your target group than competitors. The challenge is to utilise the search behaviour of the target group, active in a highly complex market segment, at an early stage that can eventually lead to a purchase of Agiboo’s software. And next, you want generated traffic to be converted to leads and happy clients, in an effective and automated way. Without pushing: pull.
One of the main challenges for Nymark is to generate more qualified leads and increase conversion rates. The key to success in solving these kind of highly complex marketing challenges is to really know what your client’s business is all about. Before we developed Agiboo’s strategy, website, personas and customer journey, we collected all relevant data and made a solid plan of action.
We dug deep into Agiboo’s world. Check out this case study to find out more about our approach for Agiboo and get a look at the first results (spoiler: Agiboo already generated way more leads than last year).