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Meet Christine: the story of a complex B2B buying journey, explained easily.

In this extended fictional story of Christine’s journey, we show how she searches for the best solution to a new proposition she needs to market.

When you have finished reading you:

  • Gained a better understanding of decision making at your customer
  • Know more about tools and insights to align your commercial processes with the customer journey
  • Understand the importance of an integrated approach and a holistic view regarding commerce and digitization

If you need more information or want to know how we developed Christine’s story, please feel free to contact us.

Are you ready to discover new digital ground? Download the whitepaper now.

Download the whitepaper now

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