Meet Christine: the story of a complex B2B buying journey, explained easily.

In this extended fictional story of Christine’s journey, we show how she searches for the best solution to a new proposition she needs to market.

When you have finished reading you:

• Gained a better understanding of decision making at your customer
• Know more about tools and insights to align your commercial processes with the customer journey
• Understand the importance of an integrated approach and a holistic view regarding commerce and digitization

If you need more information or want to know how we developed Christine’s story, please feel free to contact us.